NEWS & ARTICLES

Offline Branding Strategies

by David Njeri Last updated
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Focusing solely on digital marketing is one of the common mistakes that online businesses make.

Perhaps, they do not appreciate the importance of offline branding.

Most notably, the best way to build a strong brand is through both online and offline marketing strategies.

Targeting both mediums allow a business to extend its reach.

Moreover, the business will get to new audiences and boost the effectiveness of existing digital marketing campaigns.

Our experts are Upsalo have compiled some branding strategies that can make your business visible.

Below are some of the best offline branding strategies that a business can utilize to strengthen its brand.

Community Involvement

You can organize and engage employees in volunteer opportunities in your locality.

Moreover, sponsoring community events can be a great way to reach local customers.

For instance, you could participate in a local tree planting day event.

This way, you will be instilling in your staff your brand values.

In addition, community involvement would be a unique opportunity for team building.

Events

Combining community efforts and events can be a great idea.

For example, you could welcome customers to an exclusive event at your business premises.

This can be during the unveiling of a new product or service.

On the other hand, it may be just a party to in appreciation of customer loyalty.

Consequently, customers will be grateful seeing that your marketing efforts are not entirely self-serving.

It is prudent to choose an event that will resonate with your clients on a personal level.

This will go a long way to make their loyalty undying.    

Direct Mail

Direct mail can be one of the more common offline marketing strategies for online businesses.

The strategy is effective since it works similarly to email marketing.

For some reasons, a majority of business owners and affiliate marketers think that direct mail is too much expensive.

Further, there is an untrue notion that it is not as effective as online making.

A recent study indicated that direct mailing outperforms email in terms of efficiency and deliverability.

In-Store Experience

Having a unique business location offer the opportunity to personify your brand.

In-store customers may judge your brand based on where your business is located.

Apparently, even the music or audio-visual you play in your shop affects how customers view your brand!

In short, you should select décor, color schemes, themes music and even scents with care.

All these physical components are mental takeaways. If performed perfectly, they will keep customers coming back for more.

Trade Shows

Trade shows are one of the best approaches to employ when acquiring leads, customers and business partners.

Obviously, big industry brands and buyers show up for the biggest trade shows.

This is an excellent moment to build your brand presence if you manage to set up a successful booth.

Trade shows can be quite expensive. For this reason, it is prudent to formulate a clear strategy and outlined deliverables. Generate a return on investment from your efforts at trade shows.

 

At UpSalo, we believe that branding is essential to all affiliates. We can help you come up with the right branding strategy.

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