NEWS & ARTICLES

FAQS about SEO

by David Njeri Last updated
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A study by Upsalo showed that the first result on a Google search received 18.2% of total click-through traffic.

75% percent of users admit to not scrolling past the first page of search results.

Today, there are 3.42 billion internet users, and 46% accounts for the global population.

This statistics makes it a vast market that expects your online presence to be unique and different from others.

What is Search Engine Optimization (SEO)?

SEO refers to a marketing discipline that focuses on growing visibility in non-paid search engine results.

SEO entails technical and creative elements that help improve rankings, drive traffic, and increase awareness in search engines.

Sometimes, SEO involves making sure your site is structured in a way that search engines understand.

SEO entails many aspects from the words on your page to the way other sites link to you on the web.

At Upsalo, we believe these principles go hand in hand.

The guideline below describes all areas of SEO, from finding keywords that generate traffic to your website to building links for your site.

Why does my website need SEO?

A significant number of web traffic gets a boost from major commercial engines like Google, Bing, and Yahoo.

Social media platforms and other types of traffic can as well generate visits to your website.

Search engines are the sure method of navigation for most internet users.

The uniqueness in search engines is that they provide targeted traffic.

People look for precisely what you offer. If search engines cannot locate your website, or add your content to their database, you miss a big opportunity of driving traffic to your site.

What are Search Queries and why are they important?

Search Queries refers to words that user’s type into the search box.

Experience has revealed that search engine traffic can make or break an organizations success.

Targeted traffic to a website can bring revenue, publicity, and exposure like no other channel of marketing.

Investing in SEO can bring you a higher return compared to other marketing and promotion methods.

Why are search engines failing to figure out my site without SEO?

Search engines are very sharp, but they still need help.

Major engines focus on improving their technology to crawl the web in details and give better results to users.

Note, there is a limit to which search engines can operate.

The right SEO will bring you millions of visitors to your website while wrong ones will bury your site in the search results where visibility is minimal.

SEO also helps increase rankings so that content gets placed where searchers will find it readily.

Can I do SEO for myself?

The SEO world is complicated, but most people can easily understand the basics.

Free education of SEO is available on the web, including a guide like this one.

Combine the knowledge with a little practice, and you start your journey of becoming a guru.

Your availability, your willingness to learn and the complexity of your website is what will determine whether you need an expert to handle things for you.

At Upsalo, we believe that SEO is essential to anyone aiming to grow his or her blog to the top of Google search.

We highly recommend that you engage an SEO expert who will help you out will everything pertaining SEO.

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