NEWS & ARTICLES

Digital Marketing Trends in Affiliate Marketing

by David Njeri Last updated
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It is true to say that the digital world changes quite fast within a short period. This is not an exception to the marketing niche. The field of marketing has continually received changes. Many marketers find the trends helpful while others are reluctant to embrace changes due to financial constraints. However, there is a huge chance of adopting the trends in your marketing activities. Here are some of the key digital marketing trends that you should not ignore this as a marketer.

Artificial Intelligence

Nowadays, Artificial Intelligence (AI) plays a critical role in marketing. AI can analyze consumer behavior and search patterns that are important in understating customers. Moreover, AI can utilize data from social media platforms and blog posts to help marketers understand how users and customers find their products and services. In addition, AI also offers information and tips to users by getting into conversations. Notably, one can effectively manage over 80% of customer interactions with the help of AI.

Influencer Marketing

Influencer marketing is one of the well-established trends. It is growing in popularity and will be a huge moneymaker in the years to come. According to a survey conducted last year, over 60% of marketers feel that influencers should be integrated into all marketing related activities. They have a crucial following that they can easily convert into customers. This is because customers tend to trust opinions and recommendations about products when it is coming from their favorite influencers. For instance, a huge group of Twitter users claims to have made purchases because of a tweet from an influencer.

Chatbots

Most notably, chatbots are an important digital marketing trend. Chatbots are currently on the rise and have taken over customer service for many brands. Experts predict that chatbots will deal with over 80% of customer interactions in the next three years. Customers have given a positive feedback concerning the use of bots in customer interactions. This AI-based technology uses an instant messaging system to chat with your customers or site visitors in real-time. Many businesses are already using this feature. Most marketers feel that the bots have the ability to meet the growing demands of customers. The bots have also been applauded to facilitate smooth and instant communication with customers and protects.

Video Content

Marketing through video content has come up as a dominant trend in online digital marketing. Most affiliate marketers have recommended videos as one of the modern ways to fascinate and lure customers. Moreover, you can put so many words and actions on a video. There is a massive video consumption rate because videos appeal to both visual and auditory senses. Actually, videos can help you put across a message better and improve your sales by telling more compelling stories. Product reviews in video form are also a great example of how one can leverage video content for maximized sales.

These are just some of the digital marketing trends for affiliate marketers. Our team at Upsalo will continue to update you on more trends available to excel your marketing business.

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